"FILMS, FIRES, AND 'UNFAIR' COMPETITION"
Sir-In the issue of The Listener of August 31st last, you published an article under the heading of "Films, Fires and ‘Unfair’ Competition." In that article you made certain comments in tegard to the attitude of the exhibitors on the question of the ¢ompetition of 16mm. film, and it would appear from the reading of this article, that there is some misunderstanding of the position, At the present time the Cinematograph Films Act does not distinguish between the ordinary nitro-cellu-lose film section in picture theatres and the sub-standard or 16mm, film, but the legal position is that the renter who hires, the exhibitor who screens, and the operator who projects this latter film, commits an offence unless he holds a licence. We are informed that there are very few of these licences existing in New Zealand, so it is evident that many breaches of the Act are being committed. On behalf of the exhibitors I would like to say that they are not concerned with the exhibition of documentary or educational films as distinct from the films of a directly entertainment character. We are concerned, however, when these films are used for competing with the normal entertainment picture theatre, and our opinion is that, when this is done, then the same regulations should apply equally to both parties. We have no desire whatever to interfere with the exhibition of cultural or educational films, but we suggest that the regulations should be amended so as to avoid unnecessary interference with the exhibition of this type of film.
At the same time, we suggest that all exhibitors of entertainment film, whether they be 35 or 16mm., should be Placed on the same basis if the public ate charged an admission price to these entertainments. We also suggest that the renting provisions of the Act should be applied in all cases .where films are rented by commercial firms on the same basis as applies in the regular industry.
C. R.
EDMOND
(Dominion Secretary,
N.Z. Motion Picture Exhibitors’
Association).
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New Zealand Listener, Volume 13, Issue 330, 19 October 1945, Page 19
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340"FILMS, FIRES, AND 'UNFAIR' COMPETITION" New Zealand Listener, Volume 13, Issue 330, 19 October 1945, Page 19
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