Page 25 Advertisement 2

New Zealand Listener, Volume 13, Issue 327, 28 September 1945, Page 25

9 8.C8 TKE GENERAL ELECTRIC co. LTD Of ENGLANDY in peace @S in WW- at the service of the Empire [Electification| Centralised control of electrical supply systems; such as the British Schesees Grid and similar systems covering widespread areas which must GEC: Electrification Schemes have been aPplied to a41 necessarily be co-ordinated to ensure smooth and uninterrupted industries; including : Aircraft service; has led to the development of specialised equipment Be- Factories ; Chemical Works ; Collieries 3 Food Factories fore the war; the GEC tthe largest British electrical manufactur- Gold Mines 3 Iron, Steel and ing organisation in the Empire had designed and manufactured Copper Works 8 Locomotive and Railway Carriage and complete equipment for such control centres in Great Britain and Wagon Works 8 Motor Car in various countries overseas: Works 8 Ships and Shipyards; Textile Mills ; Oil Refineriess etce; etca The speed at which electrification has increased is a measure of the Nation s war production. Inevitably, this has resulted in the entire research and technical resources of the GEC together with the Company s vast production of electrical equipment being directed to the war effort; and diverted from normal supply chan- nels: With the advent of peace; the big technical advances made by the Company in all applications of electricity, including the important one of electronics; as a result of the urgent and ever- changing problems connected with the war; are available to all concerned with reconstruction in any part of the world: 8.8C-alwvays i the kekont % electical pnogness NZ REPRESENTATIVE: BRITISH GENERAL ELECTRIC Co. LTD: Wellington, Auckland, Christchurch, Dunedin: 2.5