It Pays to Advertise
HE Brains Trust recently, in a session broadcast by 4YA, got on to the subSc of newspapers and advertisements. e speaker immediately contended that advertisements were necessary in that they allowed the newspapers to reach the public at a low cost-without advertisements, he said, papers would cost half-a-crown each. I think it was Julian Huxley who then asked if newspapers cost 2/6 each in Soviet Russia, the answer being that they did not, neither had they advertisements, and that the State foots the bill. I think the Brains Trust missed an opportunity in not stating that, Without certain advertisements, editors would be in a position to engourage instead of stifling free criticism -of films, books, concerts, and so on.
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19450720.2.34.6
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New Zealand Listener, Volume 13, Issue 317, 20 July 1945, Page 17
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123It Pays to Advertise New Zealand Listener, Volume 13, Issue 317, 20 July 1945, Page 17
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