The radio with no voice of its own A GOOD violin may have a tone of its own_~but not a good radioa Though it is the very voice of music, in itself a radio set is a scientific, not a musical, instrument: Note by note, tone for tone, it must re-create in your drawing room the precise pattern of the sound-waves that leave the violin' s strings or the singer'$ throat: It must take away nothing and it must add nothing least of all its own tone: So when people hear a Columbus radio mirroring the lyric beauty of a singer' $ voice and say "What beau- tiful tone; they really mean "What unusual fidelity: Columbus radio engineers are responsible for that for they perfected the Electronic Ear; that safeguard of fidelity shared by no other radio: Such progress results from the Columbus policy of directing its whole resources _~research, design, pro- duction ~exclusively into the field of radio and sound equipment: From this specialisation comes the knowa ledge to build a great radio like Columbus COLUMBUS O RA D / 0 A TRIUMPH 0F HECTROMCS Printed 6 the Registered office of WILSON & HORTON LTD , 149 Queen Street, Auckland; by Albert Dennison, 149 Arney Road, Remuera, and published for tae National Broadcasting Service; at 115 Lambton Quay, Wellington, by S: R Evisop, Tirohange Road, Lower Hutt; March 1945.
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New Zealand Listener, Volume 12, Issue 298, 9 March 1945, Unnumbered Page
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226Unnumbered Page Advertisement 1 New Zealand Listener, Volume 12, Issue 298, 9 March 1945, Unnumbered Page
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