Unnumbered Page Advertisement 1

New Zealand Listener, Volume 12, Issue 290, 12 January 1945, Unnumbered Page

Columbus BAND SPREAD DIAL THE RESULT brings broadcast ease to SHORTWAVE TUnING oRIHOdox PLal OF DOING ONE C0 L & MB U $ 0 ! A L [B100 45496 6i0 6200 6too ThING Columbus radio engineers found 0 way to end the needle-point and doing tuning which used to make shortwave listening 0 hobby only of the enthusiast: By taking selected portions of the shortwave bands where stations clustered thickly, and S-P-r-e-a-d-i-n-g them to 25 times their former length, they made shortwave it superlatively well ! tuning easier than broadcast: For on these Band Spread scales stations are even FURTHER APART than they are on broad- cast! Columbus electronic skill has doubled the enjoyment of radio listening: Columbus ELECTRONC EAR Columbus FIDELITY RADIO S are the product of an organisation which devotes ALL its to give you ALL the music resources; ALL its skill, ALL its experience, to radio alone. It looks simple enough this I1-point tone control we call the Electronic Ear. And it IS simple to Tone} operate: But behind it lies all the 1600' ~DISTANI StATIONS experience and knowledge that a HoELily Low (Volume Columbus designers have won in 'MEDium; Normal their search for fidelity. The Rtbuced' Electronic Ear exclusive to Columbus Radios makes that fidelity possible: It reduces static on distant stations: On normal recep" tion it reproduces faithfully every note, every shade, every inflection 0f music and voice: It does something that no other radio has ever done before it gives perfectly balanced reproduction at low volume levels: The Electronic Ear enriches all your radio listening. This amazing piece of electronic engineering is 0 product 0f specialised research in the field of radio: The science of electronics the business of radio these are the concern of Columbus Radio, and nothing else. And this policy of concentrating its wealth of knowledge and its supreme engineering skill in the radio field exclu- CQLUMBUS sively means advances such aS those described above advances that bring You radios simpler to operate, more enjoyable to listen to, more beautiful to look at: RAD I 0 Wherever you are, experience Columbus performance betore you choose 0 radio. A Triumph of Electronics