Unnumbered Page Advertisement 1

New Zealand Listener, Volume 11, Issue 286, 15 December 1944, Unnumbered Page

Columbus BAND SPREAD DIAL THE RESULT brings broadcast ease to SHORTWAVE TUnING ORTHO Dox Pial OF DOING ONE C0 Lum B 0 $ 0! AL 0100 45400 8400 [260 6 {60 THING and doing Columbus radio engineers found a way to end the needle-point tuning which used to make shortwave listening a hobby only of the enthusiast. By taking selected portions of the shortwave bands where stations clustered thickly, and S-P-r-e-a-d-i-n-g it superlatively well ! them to 25 times their former length, they made shortwave tuning easier than broadcast: For on these Band Spread scales stations are even FURTHER APART than they are on broad- cast! Columbus electronic skill has doubled the enjoyment of radio listening. Columbus ELECTRONiC EAR Columbus FIDELITY RADIO $ to give you ALL the music are the product of an organisation which devotes ALL its resources; ALL its skill, ALL its experience; to radio alone. It looks simple enough this I1-point tone control we call the JONE Electronic Eara And it IS simple to I600 DISTANT operate. But behind it lies all the 'StatiONS experience and knowledge that HDElily Ootount Columbus designers have won in 4O RMAL 'REDUCED: their search for fidelity. The Tefl Electronic Ear exclusive to Columbus Radios makes that fidelity possible. It reduces static on distant stations. On normal recep" tion it reproduces faithfully every note, every shade, every inflection of music and voice. It does something that no other radio has ever done before it gives perfectly balanced reproduction at low yolume levels: The Electronic Ear enriches all your radio listening. This amazing piece of electronic engineering is a product of specialised research in the field of radio. The science of electronics the business of radio these are the concern of Columbus Radio, and nothing else: And this policy of concentrating its wealth of knowledge and its supreme engineering skill in the radio field exclu- CQLUMBUS sively means advances such aS those described above advances that bring you radios simpler to operate, more enjoyable to listen to, more beautiful to look ata RAD | 0 Wherever you are, experience Columbus Performance before you choose a radio. A Triumph of Electronics Printed at the Registered office of WILSON & HORTON LTD:, 149 Queen Street; Auckland, by Albert Dennison, 149 Arney Road, Remuere, and published for thg National Broadcasting Service at 115 Lambton Quay, Wellington; By 8. R Evison, Tirobaoge Road; Lower Hutt, December 15, 19440