Iieee ThIS IS WHERE W Ab CAME I Just when the name Berlei had become a symbol of beauty and suppleness, and the old word corset forgotten, war stepped in. Beauty was no longer in Berlei's hands_ Suppleness, too, departed. For MHTINES industrial regulations reduced the amount of elastic in a garment to a bare few inches, and the time and material allowed for beauty' S sake alone, to absolutely nil: Berlei went to war = -turning out battledress and other necessary clothing for the Services and this supple Berlei beauty of 1939 became virtually a museum piece But an end is in sight: Already a Berlei executive is in America examin- ing synthetic rubber: And war has at least perfected Nylon and the other gossamer-light synthetics which shall make your peace-time Berlei a thing of beauty and a joy to wear; beyond your wildest imagining ! Berlei TRue To Tyde FOUndaTIOHS
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19441208.2.18.2
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New Zealand Listener, Volume 11, Issue 285, 8 December 1944, Page 10
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150Page 10 Advertisement 2 New Zealand Listener, Volume 11, Issue 285, 8 December 1944, Page 10
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