FREEDOM OF THE AIR
Sir,-Just recently we have had a discussion in Parliament on "The freedom of the Press," and although some members were disposed to be bellicose in their championship, no one seemed to mention "the freedom of the Radio." — "The freedom of the Radio" has still to be won in New Zealand. The policy of "choke them off" is being largely adopted, and the lecturer now finds himself talking to a very much reduced audience. Politics, religion, and numerous subjects have their rightful place on the radio, but when those who now control the radio‘ try to make a monopoly of propaganda, the listeners get fed up. Advertising over the air in a dignified, reasonable manner is quite acceptable, but the type of ingratiating advertising we are treated to simply "bores one stiff." Advertisements as given contradict each other. Can anyone imagine a company seriously advertising a commodity to advise people not to buy too much? The policy of "Truth in Advertising" is urgently required on the radio in New Zealand.
ARGOSY
(Te Awamutu).
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19441013.2.12.3
Bibliographic details
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New Zealand Listener, Volume 11, Issue 277, 13 October 1944, Page 7
Word count
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176FREEDOM OF THE AIR New Zealand Listener, Volume 11, Issue 277, 13 October 1944, Page 7
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