BOND SELLING BY RADIO

New Zealand Listener, Volume 11, Issue 274, 22 September 1944, Page 19

BOND SELLING BY RADIO

S an impetus to the final days of the Victory Loan Campaign, New Zealand broadcasting stations and the Post and Telegraph Department will join to "back the attack" this Saturday evening, September 23, with a nationwide telephone appeal. Once again the full resources of both these public services have been placed at the disposal of the War Loan Committee to ensure Dominion-wide coverage, and enable all investments made by telephone to be acknowledged on the air. Fifteen stations will participate in this effort, and in the main centres the YA and ZB stations will remain linked from 7 o’clock onwards. Official telephone numbers will be made available and announced in ample time. During the evening, between acknowlédgments, the programme to be broadcast will contain many novel features, details of which ‘are not yet completed, and an appeal

to citizens to stay at home on that night has been made by the chairman of the War Loan Committee and Governor of the Reserve Bank (W. L. Ward). "This loan is a serious business," said Mr.

Ward, "and I believe that every New Zealander’ is alive to the importance of its success, particularly at this stage in the war. The purpose of the Telephone Appeal is to enable those people who have not yet made their investments to do so on the night of September 23 in a convenient and pleasant manner, to have their investment acknowledged almost immediately on the air, and above all, to stimulate the closing days of the campaign, so that our Victory Loan may be oversubscribed by a record figure."