Page 5 Advertisement 1

New Zealand Listener, Volume 11, Issue 272, 8 September 1944, Page 5

ONLY NOW ONLY IN PHOSPHATE BAKINB POWDERS a valuable food aS well aS a rising agent ! Before the war, NZ: baking powders were solely FOR BETTER COOKING: Home science ex- "rising' agents. In Britain and America, however, Perts and cookery demonstrators throughout the these old type baking powders' had already been country were asked to tesc the new perfected superseded by the new phosphate baking powders: phosphate baking powders as made by New Zealand The reason was simple and sensible. manufacturers. Their reports were glowing tributes to the improvement and worth of these new baking FOR BETTER HEALTH: Phosphate baking powders: Many said they would never return to powders add phosphate to the food. Phosphate is pre-war baking powders even if 'they did come back: vitally necessary for strong bones and teeth, and nervous and physical tone: Ic is AlI the reputable present day baking powders are especially impor- made from Pure food phosphate So you can buy tant in the diet of growing children. NZ: soils, your usual brand, knowing that it will aerate better, and therefore many foods, are deficient in phos- keep the goods fresher and do you more good. phates: So the change to phosphate baking Pow- But in addition, if You have to leave the baking for ders in this country is immensely important: an hour after adding the 'baking powder, no harm Cooking enriched with phosphate baking powder will result: Just work ic gently again and Pop it is going to mean better health. into the oven and it will rise beautifully- Pure Food Phosphate for baking powder manufacture is a product of Albright & Wilson, and is distributed in New Zealand by Imperial Chemical Industries (NZ) Ltds, 16 The Terrace, Wellington: Th E W 0 RLD' $ W 0 RT HIE ST W ATC H MOVADO 165 First Prizes SOLD AND SERVICED BY JEWELLERS THROUGHOUT NEW ZEALAND