NO SCANDALS
THE TRUTH ABOUT INTERNAL MARKETING. By Idris Mostyn. Progressive Publishing Society, Wellington. ‘THE title of this little book suggests one of two things: scandals uncovered or bungles cunningly concealed. Reading it reveals something entirely different. You suspect bungles here and there, but end by understanding them; and you discover no scandals at all. You may still think it unfortunate that marketing was taken over by the Govern-ment-or taken over in part; since one of the author’s revelations is the fact that some of the commodities which the Government has been blamed for mishandling have never been controlled at all. If your individualism is too rugged to give way at any point you will think that. But your chief reaction, if you are honest and reasonable, is that Internal Marketing has had a very bad Press, and that the fault lies largely at its own door. It has had to do many things that it did not set out to do, and some of the things that it did set out to do could not have been done successfully (during a war) if it had been run by archangels. But as Government departments so often do, it has defended itself when it has had the poorest case and been silent when it should have spoken, And now Idris Mostyn speaks for it-fairly, and above all, interestingly. But he also speaks against it. Public dissatisfaction with its set-up he finds to be "thoroughly justified." But many of the "things which politicians and Press harp on as wrong or disgraceful . . . turn out on examination to be either trifles magnified out of all proportion by propaganda of interested parties or else to be real marketing achievements completely misunderstood." I.M.D. was, he says, set up to protect producers. Now it is an organisation working largely for consumers, yet "has no means of acquainting the people with its intentions and projects." Hence most of the curses and the tears, which will continue, the author thinks, until internal marketing is "tackled as an integral and essential part of producing for optimum consumption."
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New Zealand Listener, Volume 11, Issue 269, 18 August 1944, Page 10
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347NO SCANDALS New Zealand Listener, Volume 11, Issue 269, 18 August 1944, Page 10
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