Unnumbered Page Advertisement 1

New Zealand Listener, Volume 11, Issue 262, 30 June 1944, Unnumbered Page

ho w th e Golumbuf 32 4 aLecfiunie ) "Duvotuue' ends Low Loediuml Morhal Reducse Jio DrcBle 2 AAR "scale distortion Ever noticed how the full roar of 0 passing car thins out as the car recedes in the distance? That'$ because 0f the curious phenomenon that scientists call 0 scale distortion:" As noises or music decrease in volume, the human ear becomes less sensitive to the deep bass sounds and the high treble notes. When You turn down the volume on an orthodox radio the same thing happens You stop hearing the highs and the lows: But, thanks to the Electronic Ear , you'II hear them on Columbus: The Electronic Ear__~the Columbus I1-point tone control-~switched to Position 6, actually compensates for these losses restores the missing notes gives you fully balanced reproduction. That'$ just one of its jobs: The Electronic Ear set at the appropriate positions reduces static on distant stations, gives absolute fidelity on normal reception and maximum clarity at all times: It's only one of the exclusive features on to-day $ most exclusive radio. (6 91 ILLUSTRATING SCALE DISTORTION At normal volume You hear all the notes as in the picture at left; at low volume the ear is less sensitive to high and low notes, and the musical balance is distorted, as at right: COLUMBUS RAD | 0 Printed at the Registered office of WILSON 8 HORTON LTD-, 149 Queen Street, Auckland, by Albert Dennison, 149 Arney Road, Remuera, end published for tbe National Broadcasting Service, et 115 Lambton Quay, Wellington, by S: R Evison, Tirohanga Road, Lower Hutt, June 30, 1944.