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New Zealand Listener, Volume 10, Issue 260, 16 June 1944, Page 12

1 S 4 1 = MAke A BEAUTY EXERCISE OF IT Once upon a time (in those almost fairy-tale days of gallants galore) you d never have had to carry your luggage ! Now it'8 just another load you tacklea But- ~ and this is no fairy-tale you can turn every chore into a health and beauty routine. It 8 all in the way you hold yourself: Lift a weight with back upright; the weight in line of least resistance to your spine: And bend to jobs like cleaning; weeding, writing; from the hips (nature'8 hinge) with a straight back: This way you slim your hips, strengthen your bosom line, and kelp yourself to that perenially young look that comes from an erect bearing: And what $ more, you tire less. small initial effort to rememher and good posture is soon force of habit: And now that it s practically & patriotic duty to keep fit, why it 8 a personal war effort, remembering! Publi shed in the interests of your better posture by Berlei , who bave long encouraged good posture Le with their accurate fitting foundations. For only F0 br tbe right_ fitting garment Gan gwve Jour figure the negessary support and per suasion for good posture. And the scientific classification of figure types and their variations, on which Berlei $ are de signed, is the true basis of infallible fit. Make sure, in tbese times of shortage, that the garment Jou buy is the Berlei prescribed for Jou by tbe Ber lei Type Indicator. (Berlei TRuI T0 ypt Toukdations