Page 9 Advertisement 1

New Zealand Listener, Volume 10, Issue 256, 19 May 1944, Page 9

ALL the muGic THE VOLUME _ At A With ThE EVEN WHISPER "TONE (pleepunte 8 ston; | 0 5 Houvotuhe FAB Ton NO o ~reducer| 2 TuRNa down the volume on an orthodox radio. Notice how the low notes and the very high ones tend to disappear: That'$ because of a strange fact that scientists have named 04 'scale distortion" the lessened sensitivity of the human ear to high and low notes at low volume levels. Now listen to the new Columbus with the volume turned down: But first set the Electronic Ear__that remarkable II-point tone control-~to Position 6. You'II hear the same balanced rendering you heard at normal listening level. The Electronic Ear gives You the low and high notes you 'd otherwise miss and perfectly balanced reproduction: This amazing Columbus feature does more_~reduces static on distant stations, gives wonderful fidelity on normal reception; and clarity at all times: Irs another Columbus exclusivel ILLUSTRATIN G "SC AL E DISTORTION" At normal volume You hear all the notes 08 In the picture at left; at low golume the ear is Iess senste tive to high and low notes and the muge ical balance s dis- torted, 88 at right. CQLUMBUS RAD| 0 With