Unnumbered Page Advertisement 1

New Zealand Listener, Volume 10, Issue 250, 6 April 1944, Unnumbered Page

ho W th e Golumbus 0a Uy (Lecpionig SuAtioNS] ~HDEUIYOLU E ends MoRmal s%o rougp HAR "scale distortion Ever noticed how the full roar of 0 passing car thins ouf as the car recedes in the distance? That'$ because 0f the curious phenomenon that scientists call II 'scale distortion: As noises or music decrease in volume, the human 8ar becomes less sensitive to the deep bass sounds and the high treble notes: When you turn down the volume On an orthodox radio the same thing happens you stop hearing the highs' and the lows: But , thanks to the Electronic Ear , you'II hear them on Columbus: The Electronic Ear the Columbus 11-point tone control_ switched to Position 6, actually compensates for these losses restores the missing notes gives you fully balanced reproduction. That' $ just one of its jobs. The Electronic Ear set at the appropriate Positions reduces static on distant stations, gives absolute fidelity on normal reception and maximum clarity at all times: It' s only one of the conclusive features on to-day' 8 most exclusive radio: ILLUSTRATING G6 SCALE DISTORTION " At normal volume you hear all the notes aS in the picture at left; at low volume the ear is less sensitive to high and low notes, and the musical balance is distorted , aS at right: COLUMBUS RAD | 0 Ookc