Page 24 Advertisement 1

New Zealand Listener, Volume 10, Issue 247, 17 March 1944, Page 24

Mabel chose the little threepence ! W hen Mabel wa8 a very small girl, she learned that 4 small threepence was better than two big pennies because the little threepence was bwo pennies plus an extra penny. Today Mabel buys her Baking Powder on the same principle: She' 8 proved that a Phosphate Baking Powder made with the famous A: & W. Pure Food Phosphates gives her cooking results superior to those she got with the old Pre-war Baking Powders. But she knows, toos that Phosphate Baking Powder gives her an extra health advantage because it provides Phosphorus in the diet: Now Mabel is not only a smart young housewife, she's a very good mother, and she's studied up all this vitamin and mineral business, and she knows that we New Zealanders dont get enough Vitamin CHART Phosphorus in our ordinary foods, and that Phosphorus is very important for nerves and teeth and bones, digestion and general bodily tone: So Mabel demands 8 Phosphate Baking Powder because she can t see one reason why her family should miss the extra advantage Phosphate Baking Powders provide: I think she right, dont you ? ALL REPUTABLE MANUFACTURERS ARE NOW USING A: & W. PURE FOOD PHOSPHATES WHICH MEANS BETTER COOKING, BETTER HEALTH Pure Food Phosphate for baking powder manufacture is a product of Albright & Wilson, and is distributed in NZ: by Imperial Chemical Industries (NZ) Ltds 16 The Terrace, Wellington: Gream? 38484 43tnd pied Quorii Don t let the cream shortage worry you: Use 66 Sunola 99 Creamy Cup on your fruit and puddings instead. Ready for the table GREALY CUP in five minutes. Creamy; 9 Chocolate; and 66 Lemon 92 Flavours. All stores: ON 57e70d Fruit; Puddincs; Ett. Wholesale Distributors: FLETCHER HUMPHREYS & CO LTD_ Cathedral Square, Christchurch.