Page 30 Advertisement 1

New Zealand Listener, Volume 10, Issue 243, 18 February 1944, Page 30

Mabel chose the little threepence ! W hen Mabel was a very small girl, she learned that a small threepence was better than two big pennies because the little threepence' was two H pennies plus an extra penny. Today Mabel buys her Baking Powder on the same principle: She s proved that a Phosphate Baking Powder made with the famous A: & W. Pure Food Phosphates gives her cooking results superior to those she got with the old Pre-war Baking Powders. But she knows, too, that Phosphate Baking Powder gives her an extra health advantage because it provides Phosphorus in the diet: Now Mabel is not only a smart young housewife, she s a very good mother, and she s studied up all this vitamin and mineral business, Vitamin and she knows that we New Zealanders don't get enough CHART Phosphorus in our ordinary foods, and that Phosphorus is very important for nerves and teeth and bones; digestion and general bodily tone: So Mabel demands a Phosphate Baking Powder because she can t see one reason why her family should miss the extra advantage Phosphate Baking Powders provide: I think she s right, dont you ? ALL REPUTABLE MANUFACTURERS ARE NOW USING A & W. PURE FOOD PHOSPHATES WHICH MEANS BETTER COOKING, BETTER HEALTH Pure Food Phosphate for baking powder manufacture is a product of Albright & Wilson, and is distributed in NZ: by Imperial Chemical Industries (NZ) Ltds, 16 The Terrace, Wellington: BELL TEA A LITTLE GOES A LONG WAY