Page 17 Advertisement 1

New Zealand Listener, Volume 10, Issue 243, 18 February 1944, Page 17

ALL the music THE VOLUME _ At A With ThE EVEN WHISPER Tone @LBAPHONTE Distants 3 EAA tow Oedium MoRhal 'Reduceo Jio DREBLE ] TuRN. down the volume on an orthodox radio. Notice how the low notes and the very high ones tend to disappear. That's because of a strange fact that scientists 1 I have named 'scale distortion the lessened sensitivity of the human ear to high and low notes at low volume levels. Now listen to the new Columbus with the volume turned down: But first set the Electronic Ear__that remarkable II-point tone control-~to Position 6. You'II hear the same balanced rendering you heard at normal listening level: The Electronic Ear gives you the low and high notes you d otherwise miss and perfectly balanced reproduction: This amazing Columbus feature does more_~reduces static on distant stations, gives wonderful fidelity on normal reception, and clarity at all times. It's another Columbus exclusive! ILLUSTRATIN G sS C AL E DISTORTION" At normal volume you hear all the notes as in the picture at left; at low volume the ear is less sensi- tive to high and low notes and the mus- ical balance is dis- torted, as at right: CQLUMBS RAD / 0 With OOKc