texenting BAKING POWDER Pbs Baking Powder PLUS i8 not a new brand of baking powder: It signifies the perfection of a formula for making Baking Powders today which places them far ahead of pre-war baking powders: Every reputable manufacturer of bak- ing powder in New Zealand is now using the baking powder PLUS formula: Twentyeix of New Zealand's best known cookery experts have tested this Baking Powder formula in separate exhaustive experiments and have ex- pressed absolute satisfaction: They agree that this new type Baking Powder assures perfect texture, aeration; keeping quality and tastes PLUS the price- less ingredient- F Phosphorus: HERES WHAT THE SPLUS% MEANS Pre-war baking powders (even the best of them) used an ingredient for aerat- 99 ing Or "rising' which conferred no other benefit than aerating: The new bak- ing powders use Phosphate a8 an aerator and thus supply phosphorus to the body. New Zealand soils and foods are deficient in phosphorus: They do not supply the phosphorus needed a8 a regular intake not only for bone and teeth building; but for nerves, digestion and general tone: Over 20 year ag0 Britain and America switched to phosphate baking powders because they were BETTER baking powders PLUS a priceless health ingredient 2 Phosphorus: Even before the war it was hard to buy an old type baking powder in Britain Or America: BAKING POWDERS MADE FROM FOOD PHOSPHATE m ean Better Cooking Better Healtb Bette r Baking Pow der PURE FOOD PHOSPHATE for baking powder man ufacture is a product of Albright & Wilson, and is distributed in New Zealand by Imperial Chemical Industries (NZ.) Ltd, 16 The Terrace, Wellington. Grteam? 50482 pstea Quol Dont let the cream shortage worrY you: Use 6 Sunola 99 Creamy Cup on your fruit Cur and puddings instead. Ready for the table GREALY 66 in fve minutes: Creamy; Chocolate;' and 6 Lemon Flavours: All stores: ON Stcwed Frutt; puddincs,Gtt: Wholesale Distributors: FLETCHER HUMPHREYS & CO: LD: Cathedral Square, Christchurch:
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19440121.2.38.1
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New Zealand Listener, Volume 10, Issue 239, 21 January 1944, Page 22
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325Page 22 Advertisement 1 New Zealand Listener, Volume 10, Issue 239, 21 January 1944, Page 22
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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