CAVALCADE OF MUSIC IN N.z: Gc is the Histovy c cf Music in New n? 9 : 194/-/943 WAR AND MUSIC In the past few years the War has dominated Musical affairs as every 3 7 other aspect of life. It has created a C new series of popular songs; for a nation and its armies always go to war accom- panied by music. For example; the Boef War of Igoo was responsible for "Sons of the Sea" and Soldiers of the Queen. n During the Great War our troops marched to #Tip- perary Smile, Boys, Smile and #Keep the Home Fires Burning' This war has given the 66 world There'l1 Always be an England" I Pray for You" and hundreds of others. Band Music, too, is important in war as in peace. Throughout its long history the House of Begg' S has been closely associated with bands in New Zealand, with its agencies for the finest band instruments, and When Peace Comes:.- stocks of special music. There will be new songs and new music ~7 and a new standard of living and entertainment for everybody: In that new world the House of Begg' S will be in the fore- front with the latest productions of musical and scientific genius. Every department of Begg' s-~musical, electrical, 9Beaas and housewares will benefit from new inventions and discoveries achieved under the pressure of war. There will be wonderful new radios and other instruments, refrigerators and washing machines, heating and air- conditioning devices, and conveniences at present un- dreamed of: New Zealanders who have wisely and THE MUSICAL & ELECTRICAL CENTRE patriotically invested in National Savings and War Loans will have extra money available, in the years to come; to AUCKLAND, WELLINGTON CHRISTCHURCH, DUNEDIN; enjoy and benefit from the production which Begg' S will HAMILTON; PALMERSTON NORTH, NELSON, TIMARU, be proud to offer: Work and lend for Victory ~today OAMARU, INVERCARGILL: and thus earn the benefits of the World of Tomorrow: Invest Your Surplus Cash in National War Savings! Zeatand . Beges 'The Stewy} ' Dane Din Yon
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New Zealand Listener, Volume 9, Issue 233, 10 December 1943, Page 21
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341Page 21 Advertisement 1 New Zealand Listener, Volume 9, Issue 233, 10 December 1943, Page 21
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