Page 12 Advertisement 2

New Zealand Listener, Volume 9, Issue 228, 5 November 1943, Page 12

SAYSHECARE IN NBE Zealand is tlhe Histovy of im New ' Beggs" "The Stovy of Music' No_ 8 : 193 / "1940 When Swing Captured 0 the World When the gramophone and radio had be- come almost universal, the world was ready for something new in the field of music and it arrived in the form of swing: Swing first captured America and then every other Gwing country, affecting the tempo not only of 2 music but of daily life, and influencing lit- erature; art and amusement in a remarkable way The House of Begg' S; in its service to the people' 7 of New Zealand has always been up to the minute" in its supplies of instruments and sheet music, and new inventions for entertainment and home comfort: Happy Days Will Come Again With the rise of Swing, came the great growth in the 9Beaas domestic use of electricity. Year year, until the war, electrical appliances increased in scope and developed in efficiency. Begg' S Electrical Showrooms offer the widest possible choice of domestic labour saving devices. Stocks and services are necessarily limited by wartime con- THE MUSICAL & ELECTRICAL CENTRE ditions, but Begg' S are exploiting every available source of supply and provide unexcelled values. After the wat, the New World will offer through Begg' S AUCKLAND WELLINGTON; CHRISTCHURCH DUNEDIN new and amazing wonders of comfort; convenience and HAMILTON; PALMERSTON NORTH; NELSON, TIMARU; entertainment. OAMARU INVERCARGILL Invest Your Surplus Cash in National War Savings ! by