Page 14 Advertisement 2

New Zealand Listener, Volume 9, Issue 216, 13 August 1943, Page 14

CAVALCADE OF Zealand is the Histovy %f _ MUSIC IN NZ: im New 'Beggs} "Thae Stovy o} Music No. 5: 1901 1910 Invention of the Gramophone Although several inventors had a share in creating the "talking machine; Edison took the lead with his Phono- graph, which was first publicly exhibited in England in 1888 At an early date many leading vocalists and musicians consented to make records: Melba first sang for the gramophone in I904, and other famous recordists were Caruso, Paderewski; Kubelik, and Adelina Patti. Between IOOI and IGIO the phonograph and gramo- phone created great excitement wherever introduced. Improvements were frequently made, and in 1928 electrical recordings revolutionised the quality of the reproductions: The modern gramophone, making available to every home the finest music of all Feeee Hill Erich leee kinds; has had a marked influence on public appreciation of music; The gramophone of today is a far cry from the machine of the Caruso era, and the gramophone of tomorrow will be as far ahead again in the matter of acoustics: Begg' S look forward to the time when our amazing war- 9Beaas time technical progress will be available to enrich the new era of peace. New gramophones and recordings achieving a new standard of fidelity to the original wil be amongst Begg' S post-war stocks. Today Begg' S are THE MUSICAL & ELECTRICAL CENTRE carrying on their gramophone department with all the AUCKLAND, WELLINGTON, CHRISTCHURCH, DUNEDIN; initiative and perseverance characteristic of a firm PALMERSTON NORTH, NELSON, TIMARU, OAMARU; devoted to the service of music lovers: INVERCARGILL: Invest Your Surplus Cash in National War Savings