Behind The Microphone
OF the BBC’s total roll of about 10,000 employees, certain specialist departments carry out enormous projects of which the effect is only indirectly noticed by overseas listeners, if it is noticed at all. Some details of the work done "behind the microphone" were given to us by Mr. Tritton. The "listener research’ department produces a daily bulletin with which the BBC claims to be able to know within a few thousands the number of people listening to certain programmes, and how much the programmes are enjoyed. "They have a ‘barometer’ and& ‘thermometer’ to indicate quantitative and appreciative levels in the listening audience. I — have worked with statisticians myself, and I can tell you that this unit is doing a very efficient job. "The monitoring department is a vast concern, too. This is a unit of about 500 persons listening to every radio programme every day that can be received in Great Britain, and compiling a report. Programmes are cabled fo us week by week from other countries too, to enable us to know how to provide alternative programmes."
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New Zealand Listener, Volume 8, Issue 186, 15 January 1943, Page 9
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181Behind The Microphone New Zealand Listener, Volume 8, Issue 186, 15 January 1943, Page 9
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