£25 to be Won Each Week
7OR two years now the peak of the apple crop has coincided with a well-planned radio campaign by the Internal Marketing Division to popularise the apple, one. feature being novel "stunt" programmes from the ZB stations -in 1940 the telephone "Apple Quiz," and last year the "Apple Quest," which turned thousands of radio listeners into enthusiastic scavanger hunters. Both programmes enjoyed great success, and the one which is being prepared for this year’s campaign promises to be no less amusing and interesting. There is a good deal of secrecy about it at CBS headquarters, and so far all that is know is that it will be conducted nationally over the CBS network on Saturday nights, and that there will be £25 to be won each week, which should interest those who like to get their full value out of listening to *the radio. Programme changes to make way for the new apple session, which will be heard from 8.0 to 8.30 p.m. include the transfer of "Air Spy" from 8.0 to 7.15 and "Beyond the Law" (which will shortly be replaced by "Bottle Castle") from 8.15 to 8.30,
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19420313.2.18.1
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New Zealand Listener, Volume 6, Issue 142, 13 March 1942, Page 8
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194£25 to be Won Each Week New Zealand Listener, Volume 6, Issue 142, 13 March 1942, Page 8
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