National Health Never before in New Zealand has So much attention been paid to the maintenance of better national health through better eating habits. VI-MAX has led the way in this crusade for correct eating: These cold mornings let YOUR family enjoy a steaming plate of delicious vitalising VI-MAX: Children love its nutty favour. Vitalising VIMAX is the only Vitamin- Plus Breakfast Food and Cooking Cereal nom: VIMAX is made from whole TWO FORMS wheat selected for flavour. The of Vi-MAX to choose harshest indigestible bran is re- Ce from 1 moved, all other exterior portions 22 of the wheat berry are retained. IM 3290205 The normal wheat germ content Se BREAREAST FINE 1i8r is increased. Wheat Germ is And Co] Marimum) In rich in vitamins A, Bl, B2, and E MMXF No other cereal has won such [@ua "Sleaky "uauaes deaea | strong recommendation from Mtcminst health authorities. Diyad aira "olot Your grocer nOW sells two grades of VI-MAX, both in 31b VIAAX cartons (1/8) and 7lb bags (2/10) main centres. Fine VI-MAX (green and yellow label) and Regular VI-MAX (blue and yellow label) . VI-MAX is made by the makers of VI-MEAL and VI-BRAN: (ViMaxt BDAT
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19410704.2.63.3
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New Zealand Listener, Volume 5, Issue 106, 4 July 1941, Page 45
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196Page 45 Advertisement 3 New Zealand Listener, Volume 5, Issue 106, 4 July 1941, Page 45
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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