WANTED: Four "Apple Brides" At Easter

New Zealand Listener, Volume 4, Issue 89, 7 March 1941, Page 42

WANTED: Four "Apple Brides" At Easter

have a honeymoon they will remember for the rest of their lives. Free of all cost to themselves, they and their newly-wed husbands will be taken on a trip to some well known New Zealand holiday resort, accommodated at the best hotels, conducted on sightseeing tours and sent back to their new homes the wealthier for a honeymoon which would ordinarily have cost them £50. These four young women will be known *as the "Apple Brides," and selecting them will be one of the highlights of this year’s recently launched apple campaign. Last year, it may be remembered, the Commercial Broadcasting service played a big part in the campaign to liquidate a surplus of apples from the New Zealand market. Featured were novel radio stunts like the "telephone quiz" and the apple pie contest, and special sessions such as "The Enchanted Orchard." This year chief interest will centre around the "Apple Brides,’ one of whom will be chosen at each of the four main ZB stations. The search will be conducted through the new "Bachelor Girl Session," heard every Saturday morning at nine o’clock, and any young woman who intends getting married this Easter is eligible. The actual choice will be in the hands of a representative committee of women, including a physical culture expert, and when the field has been narrowed down to ten at each station contestants will be presented over the air. The search must not be mistaken for a bathing beauty type of contest. Good looks will be one qualification, but others more important will be character, health, and personality. The only conditions are that entrants shall not have been previously married, that they intend getting married between April 5 and April 19,-and that they have been born in New Zealand or have been resident in New Zealand for at least three years. Each bride will be given a honeymoon ‘OUR of 1941’s Easter brides will

worth £50, the itineraries being planned by the Government Tourist Bureau in each centre, Special Campaign Apart from this contest the ZB stations will be making a special endeavour during the next few months to promote "apple consciousness" throughout New Zealand. The campaign will be given publicity in regular service sessions at all stations, there will be several new sessions on the air, and the "Apple Song" will be heard again at 8.15 every morning. A new session, entitled "Far Horizon," will be presented every Wednesday afternoon at three o'clock from all stations. It is a travelogue, and is conducted by Miss C. Crichton Imrie, who has travelled widely in many distant parts of the world, especially in the East. " Home Folks " On Saturday nights at 9.15 there is a new session "Home Folks" produced for the Commercial Broadcasting Service by Reg. Morgan and Bryan O’Brien. A simple homely session, it introduces Mr. and Mrs. Watkins, an _ elderly couple around whose fireside a group of young people gather every Saturday evening to sing the favourite songs of a generation or two ago. The choruses are taken by the Orpheus Sextette, a group of Wellington singers, who are also heard in the new CBS feature " Radio Rotogravure," and solos are sung by a recently discovered 19-year-old baritone, Maxwell Blake. The parts of the old couple are taken by Mrs. M. Teward and M. E. Lynch. In children’s sessions at all the ZB stations a new series of dramatised fairy stories is being played. These are a product of the C. P. McGregor studios of Hollywood. The campaign will be rounded off by frequent "spot" announcements and wide publicity by Aunt Daisy and the personalities who conduct .the "Home Service," "Shopping WReporter," and "Young Marrieds" sessions at the various stations.