RHYTHM OF BEAUTY

New Zealand Listener, Volume 4, Issue 87, 21 February 1941, Page 43

RHYTHM OF BEAUTY

MAKING UP IN SUMMER We must tune in to the rhythm of warmer, glowing colours, of sunlight and waves of bot winds, we must set the whole keynote of beauty to the demands of summer daySe f}

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Etude

OW we long for summer! And, once it is here, how we exclaim in a rising crescendo of dismay at freckles and sunburn, at arms and neck that turn dingy brown instead of a glowing gold, of tight, hot, dry skin and peeling tissues. We must realise that the natural oils of the skin are being dried out more swiftly ...the skin becomes dry and brittle, wrinkles come and tissues lose their soft rounded lines... our skins grows old unless the natural oils are replaced, And so-food for the skin! The soothing, nourishing properties in Etude Muscle Oil are just what are needed. Use it sparingly but massage it well in after the skin has been thoroughly cleansed with Etude Cleansing Cream. And learn how to massage... the Etude Beauty Specialist will be so glad to tell you exactly how this should be done, if you will send your questions to her at the address given at the end of this article.

Yes! Food and Massage are essential. And remember that the older the skin, the more regularly it needs Etude Muscle

Oil. Use this wonderful oil twice weekly if you are young-but each night

is necessary for older people. But every night... and this is most important . .. use Etude Skin Food. Such a

delicate, creamy, cool food, with Vitamins A, B, and D, derived from the Turtle Oil it contains, and from other special nerve-strengthening ingredients, Containing, too, Cholesterin, which forms part of the tissues of the skin, and Lecithin to build up nerve tissue...a feast for beauty! Etude Skin Food

should, of course, be gently massaged in». . . always upward and outward, remember | If you have a very greasy skin with rather large pores, you may use Etude Astringent Lotion two or three times a

week-but if your skin 1$ fine and rather dry-then don’t... you do not need it, in summer at all events. Day-time brings its problems ia

summer, even more than in winter. Powder is apt to cling and dampen during summer sport and pleasure ... but Etude Foundation Base gives a soft matt finish to your skin that is infinitely attractive, amd that lasts unimpaired through the most strenuous tennis set... or the highest temperature. Its. soft, warm sun-tan shades give an alluring loveliness to face, neck, arms and legs too, if you are the sun-bathing type. And it can be had in many shades for all seasons. Remember... summer bestows its own warm colour... and make up in harmony and not in violent, hot contrast. Choose from the lovely summer shades of Etude Foundation Base or Etude Face Powder, to achieve a warm glow that-is in harmony and that will enhance your own natural colouring. Use lipstick if you wish, so long as you choose the shade carefully to suit you... and not just because you have seen an attractive shade on someone else. It may not look harmonious on youl... but instead may strike a violently discordant note. And remember that to use a lipstick brush is not only more economical but gives an infinitely softer, more becoming effect. In hot weather, perfume is important... strong perfumes can be definitely unpleasant... but throughout the beauty requisites only the most delicate and expensive French perfume is used

e+-80 subtle that ft never clashes with any other perfume you may wish to use. Especially is this so in the case of Btude Face Powder... for you will always wish to have this at hand for quick use, and the summer shades are so attractive that they give a glow to your skin that is definitely in tune with summer days. 6 shades are available and especially lovely for summer is Tahitian Tan, ; To suit your colouring... study the colour chart in the delightful free booklet Offered at the end of this article... "The Open Sesame to Beauty." It contains a full colour chart that is most

helpful: Other sbades of pOW der a1c available in shades to suit all average skins.

So...ilet summer come! Meet it with confidence in your ability to tune in to its demands ... with the scientific help of Etude. How to buy Etude The Etude Beauty Preparations mentioned in this article are, Etude Cleansing Cream, 5/6; Etude Muscle Oil, 3/6; Etude Skin Food, 4/6; Etude Astringent Lotion, 4/6; Etude Foundation Base, 5/6; Etude Face Powder, 3/6; Etude Lipstick, 3/6. All leading chemists and stores stock Etude Beauty Preparations, but if you have any difficulty in obtaining them write to Etude‘ D’, P.O. Box 671, Wellington, N.Z., enclosing your order and remittance and you will receive your Etude by return,mail.. A copy of the booklet, "The Open Sesame to Beauty," by the Etude Beauty Specialist, will be forwarded to you FREE with your order, and written information will also be gladly given regarding simple massage, or any beauty problems on which you personally need advice, 6