RHYTHM OF BEAUTY

New Zealand Listener, Volume 4, Issue 83, 24 January 1941, Page 43

RHYTHM OF BEAUTY

LOVELY HAIR AND LOVELY HANDS Hatless beads... and gloveless hands add lively movement to dull streets... add, too, the necessity for kreater care if the beauty of colour and sheen of waved tresses. and grace of hands is to be retained.

Etnde

Aue with hats! And gloves! Freedom is the feminine war cry of to-day ... freedom of tossed hair and unhampered hands. Charming it is too, when hair is smooth and brilliant and colourful . .. when slender hands are a pleasure to watch. But beauty unguarded and uncared for, too easily becomes beauty tangled and tarnished. So beware! Go hatless by all means if it suits you, but give your hair the extra care that will keep it from the too ardent effects of sun and wind and dust. Here are some hints on protective shampoo and after care ... especially for those who have that curse upon the modern head-dandruff] And an oily scalp | Use only a correctly prepared shampoo. Etude Shampoo is made with special ingredients that will counteract dandruff and oiliness...and, here is a real tip. Wet your head .. . then rub most of the water right out with a towel... then apply the Etude Shampoo, and massage it well in for at least five minutes. Then wash with plenty of hot and warm

rinsings, add a little more shampoo and rinse as usual. The result will be a clean, tingling, healthy scalp and radiant hair.

sioreover the promoton of new growth will be encouraged by the special pine ingredient that has been massaged in. This is called Anthrasol, and is a Continental tar preparation, in the Etude Shampoo, of finest distillation, prepared by a special process. Don’t

Yo waste this Shampoo, just pour a little on to the palms of your hands and apply. Etude Shampoo will clear up the dandruff quickly and correct the oiliness. Set your hair when damp-dry and if vou

wish to give it that exquisitely groomed appearance, apply Etude Brilliantine. Your hair should be washed every week if you belong to the ‘hatless

brigade’, otherwise at least fortnightly, but it will cause you no bother at all if you follow these directions. A special word to those with white hair! Have you avoided using Brilliantine because it streaks your hair? Then here is joyful news for you. Etude Brilliantine definitely will not streak white or grey hair... it gives it a soft lustrous surface that is infinitely becoming, and prevents that tangled appearance so common to grey heads. Finally... that night-time care! It’s fatal to think you can go to bed with your hair spread romantically over the pillow ...and still look groomed and attractive. You cant! So brush... brush... brush... and fasten your waves firmly under a neat cap. It’s worth while! Now... those hands! Justa few tips on their care, as apart from their make-up. Drying out of the natural oil is the cause of ageing and roughened hands. So, several times a week, give your hands, especially the fingers, a massage with Etude Muscle Oil... or a little Etude Cold Cream., Rub each finger up and down-especially massage the backs of

the hands and leave a little cream In round the cuticle to absorb during the night. In the morning just before you go to the office-or before going out for the afternoon or evening, cool and tighten up the skin of your hands with a little Etude Astringent Lotion. It is amazing how this will counteract the effects of heat and ‘nerviness’ . . . and prevent grime from penetrating the pores. Never neglect your hands-give them a regular, even though quick

manicure, and so avoid piling up trouble, So! Hatless and Gloveless ... beauty can still be groomed and stylised... with Etude care,

How to buy Etude The Etude Beauty Preparations mentioned in this article are Etude Pine Tar Shampoo, 3/6; Etude Brilliantine, 3/-; Etude Muscle Oil, 3/6; Etude Cold Cream, 3/-; Etude Astringent Lotion, 4/6. All leading chemists and stores stock . Etude Beauty Preparations, but if you have any difficulty in obtaining them write to Etude ‘Dp ’, P.O. Box 671, Wellington, N.Z., enclosing your order and remittance and you will receive your Etude. by return mail. A copy of the booklet, "‘The Open Sesame to Beauty," by the Etude Beauty Specialist, will be forwarded to you FREE with your order, and written information will also be gladly given regarding simple massage, or. any beauty problems ga which. you personally need advice,

Watch for next Etude article on "Making up in Summer™