RHYTHM OF BEAUTY

New Zealand Listener, Volume 3, Issue 75, 29 November 1940, Page 49

RHYTHM OF BEAUTY

NIGHT-TIME BEAUTY CARE "Give your skin a soothing lullaby with gentle cleansing treatment ... and an upward lilt with skilful massage and nourishing skin food.’

Etude

bed at night when tired, with the least possible bother ... only sweet sleep seems essential. Yet, in the morning... what a. reckoning our. mirror hands us, Discords of inharmony shout of clogged pores, sluggish tissues, dull circulation, And the repetition of neglect -.. like discordant music, fills us with dislike of our own particular face. For few skins, even the youngest and most resistant, can stand up to neglect, and look fresh and beautiful when forced, night after night, to absorb pores-full of city grime, dust, oil and the residue of constantly applied powder. So, no matter how weary you are, how late the hour, spare ten minutes, or less, to thoroughly cleanse your skin, particularly the parts exposed to the dust laden air . . . face, neck, hands and arms, too, if you wish to keep them young, especially the elbows. Then your skin will breathe in comfort as you sleep... will absorb its delicate diet of nourishing cream and greet you in the morning with a glow of health, a glorious feeling to sink into

So-to cleanse! Apply witha firm yet gentle circular movement a layer of Etude Cleansing

Cream. Work this well

in to face and neck particularly, and when almost absorbed remove all traces with soft tissues. You

will be amazed to see the dirt that has been massaged out of the pores, for this cream gets well down into the pores and eradicates all impurities, Some women like to use warm water as well after the cream, and if so, use a scrupulously clean, soft face cloth and pat and friction the skin well, Then

dry, and, if your skin is an oily one, dab on a little Etude Astringent Lotion, particularly round the nose, eyes and neck, Then give your skin its nightly food! Work gently in,.with a rotary

movement, a Uttle Ltude oxkin Food. This is most important, for so. many tired, loose skins are due to neglecting to feed

the tissues. Etude Skin Food is rich in Vitamins A, B, and D. Yes! Your beauty preparations should supply those essential vitamins too! In Etude Skin Food they are supplied by a precious ingredient, Turtle Oil, and by other nerve-strengthening ingredients. This wonderful skin food also contains Choles-

terin (which forms part of the tissues of the skin, and Lecithin to build up nerve tissue). Do you wonder that your whole face feels

youthful, rested and refreshed in the morning after using Etude Skin Food at night? For the best results, leave.a very thin film of the food on so that it can be absorbed slowly while you sleep and yet not prevent the pores from breathing easily, Cold Cream may be used instead of, or in addition to, Etude Cleansing Cream, and Etude Cold Cream is made of ingredients that not only cleanse, but nourish the skin as well, and is particularly effective if blackheads and pimples have dared to make their appearance. If this has happened, massage a little Etude Muscle Oil thoroughly in before using the Cold Cream, and the obnoxious blackheads will disappear. Massage Etude Cold Cream in gently with a circular motion, upwards and outwards

always, and wipe off any surplus cream with a tissue. And then... horrors! Those wrinkles and tiny lines round tired eyes.. Neglect is fatal! Thankfully we pat in a very little of the precious Etude Turtle Oil . ++ with little, quick definite pats that send it into the softened skin and bring up the circulation, Some women, too, with open oily skins like to, last of all, pat in a little Etude Lotion to tone up and invigorate tired tissues-but for theaverage skin a morning application is best. _

And so to bed! With a com-: placent, harmonious sense of satisfaction that beauty has been well served .. . and prepared ee. for the morrow! ©

How to buy Etude The Etude Beauty Preparations mentioned in this article are Etude Muscle Oil 3/6, Etude Cleansing Cream 5/6, Etude Skin Food 4/6, Etude Cold Cream 3/-, Etude Astringent Lotion 4/6, Etude Turtle Oil 3/6, All leading chemists and stores stock Etude Beauty Preparations, but if you have any difficulty in obtaining them write to Etude ‘D, ’ P.O, Box 671, Wellington, N.Z., enclosing your order and remittance and you will receive your Etude by return mail. A copy of the booklet, ""The Open Sesame to Beauty" by the Etude Beauty Specialist, will be forwarded to you FREE with your order, and written information will. also be gladly given regarding simple massage, or any beauty problems on which you personally need advice,

Watch for next Etude article on "Special Care of the Skin