RHYTHM OF BEAUTY

New Zealand Listener, Volume 3, Issue 73, 15 November 1940, Page 49

RHYTHM OF BEAUTY

MAKING UP FOR DAY "A gay rhythm... a fresh modishness with distinction emphasised in colour, line and style... these should be your aim for day-time make-up."

Etude

Ah! Those early ‘mornings for the average home and office woman or girl! So few of us leap willingly to the mat with an eager welcome for the day ahead, and a feeling of inner harmony. Is life too demanding these days? The fact remains that few of us can face the day without an aid to any gifts Nature may have bestowed upon us. So-up! into the bath! It’s well worth ten minutes less in the blankets... and a habit that, omce formed . . . simply

can’t be done without... whether cold, warm, or hot (the last followed by a cold splash over shoulders and face, of course.)

A quick splash, and a quick vigorous rub down gives life a different aspect. Friction the face, too, after a warm sponge with a soft towel followed by a cold splash to close the pores. If the face has been thoroughly cleansed before retiring, this is the ideal way to tone up the skin and give it the glow of healthunlese you are one of those people who prefer cream as a cleanser. Now for your make-up . . . and remember, if you dress in harmonious schemes ef colour that are like a background to our personality, you can acquire and a day make-up without varying it during a season, but if you are a person of contrasts and like vivid, surprising effects, then be careful! You'll find that a definite study of shades of rouge, powder and lipstick must be made to tone with and emphasise these effects. For instance-you can’t possibly dash out in an orange and black effect with lips that were meant to blend exquisitely with a grey and prune ensemble . . . So ... be careful! Now you’re ready and waiting for the day’s make-up ... and time is flying]

= Use Etude Complexion Milk first ..» « though not every morning-unless your skin is"in a bad state. This is really a liquid skin food which penetrates the pores. Apply with a little pad of cotton wool, and pat, not rub, in gently, commencing at the base of the neck and working upwards to the forehead. Your "ns will be beautifully cool, fresh and soft. If you have been in the sun and wind, use also Etude Skin Tonic, dabbing in a little with cotton wool. This stimulates the circulation, strengthens the nerves and tones up the tissues and will also help to close the pores. Now you are ready for an even, careful application of Etude Foundation Base, or, if your skin is dry, use Etude Vanishing Cream as this will give the necessary softening oil for a dry skin, and is a delightfully protective for your powder. If your skin is oily, Etude Foundation Base will help you to keep fresh durin the day. Especially if engaged in physi work that causes overheating, or for use in athletics, you will appreciate the san lasting. and soft matt effect maintained. Four shades are available, Naturelle,

Ocre Rose, Rachel and Rachel Nacre. If Rouge suits yous then give an aid to nature. If not...then spare her! Rouge should look natural — and beauty be enhanced, not de-

vastated by crude contrast. Apply Etude Rouge, which is in nine exquisite shades, with a delicate fastidiousness. Remember that most rouge becomes emphasised when on your skin for a little while, so use it sparingly in the softer, morning light of your room and remember that you must face the hard light of day! "The Open Sesame to Beauty," offered at the end of this article, contains a care-

fully drawn up colour chart for guidance, You. are now ready for the film of pow+ der that is so becoming. Etude Face Powder is air-spun, and of a perfect texture. Forced through fine silk by air pressure, its fineness and evenness is a joy to use. Only highly priced French perfumes are used, so subtle and exquisite that they will never clash with any other erfume you use. Always brush off with a powder brush. Six lovely shades are obtainable in Etude Face Powder. And so, you are ready, with the skill acquired by practice and the scientific

help of Etude research experts. Each Etude beauty requisite is designed to help you to protect

and enhance your natural gifts of charm .-. and it is only by trusting your skin to quality, purity and scientifically evolved beauty products that you can retain that desire of all women... @ lovely skin.

How to Buy Etude The Etude Beauty Preparations mentioned in this article are, Etude Complexion Milk 3/6, Etude Skin Tonic 4/6, Etude Cream 3/6, Etude Foundation Base 5/6, Etude Rouge 2/9, Etude Face Powder 3/6, Etude Lipstick 3/6. All leading chemists and stores stock Etude Beauty Preparations, but if you have any difficulty ia obtaining them write to Etude‘D ", P.O. Box 671, Wellington, N.Z., enclosing your order and remittance and you will receive your Etude by return mail. A copy of the booklet "The Open Sesame to Beauty" by the Etude Beauty Specialist, will forwarded to you F with your order, Watch for next Etude article on " Nighttime Beauty Care." 2