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New Zealand Listener, Volume 3, Issue 71, 1 November 1940, Page 41

HYTHM OF EAUTY MAKING Up PoR EvENING "For the lights of Evening; Beauty must be softer , more subtle, more barmonious and Gosmetics delicately applied bw Etnde 'HE softer lights of evening cast 2 motion, and then dab your face gently softet; more natural line and surface, and glamour of light and shade and with a soft towel dipped in warm water; it is hygienic and easily kept washed and effect that has to be taken carefully and, if town life has given you its film of fresh: into account by the woman who would murk; use a very little good quality soap. A fine film of Etude Face Powder is the appear in perfect harmony of make-uP, If you don' 1 like using water finishing touch its air-spun texture and with her natural gifts of beauty on your face use the cream gives an exquisite surface yet it never enhanced. only and remove thoroughly clogs or falls and the shades are Nothing is more ugly than a white mask with tissues. When thorough- delightful. Apply this generously, and of powder and a slash of vivid lipstick: ly cleansed, close the pores brush lightly off with your powder brusb Charm vanishes with haste when this with Etude Astringent Lotion: This to give evenness and natural effect: crude effect-~too often seen-~is pro- will leave your skin feeling exquisitely And S0_~into your frock your baif duced. The exotic contrasts and effects cool and braced, and you will be surprised dressed in its most becoming of a few seasons ag0 are now entirely to see how refreshed you look already_ way andtouched witha lustrous condemned, and the enhancement of If you have time for a warm bath-~it S gleam with Etude Brilliantine: natural colouring; style and effect to be a good plan to bave it while the Cream Your hands finally washed in warm 66 9) striven for: Once again we are real is on your face: water and- made soft, white and supple women and not stage effects ! Now_~Relaxation~lie fat on your back; with a very little Etude Hand Lotion: The_ average woman, home or business, in the dark if possible; and, if your eyes So cooling and delightful and you has usually had a busy day _ she needs are very tired: lay on them a thin layer are quickly; easily and charmingly ready to feel and look refreshed if the evening of cotton wool soaked in the Etude for all that the evening offers: is to be one of enjoyment: Astringent Lotion: But a last word use cosmetics spar: It is worth while taking a little trouble; Just for I0-I5 minutes forget everything ingly but choose them with care: and, once the principles under- your work of Ithe day, your anticipation Be sure of their high quality for lying make-up have been of the evening just let yourself g0 our beauty s Sake: mentally absorbed, and the limp, and relax How to buy Etude choice of cosmetics made~it is Ginde But dont g0 to sleepl Your dress is really a very simple matter to waiting ready to be put on without fuss The Etude Beauty Preparations mention- make the most of the gifts that nature or bother_~see to this beforehand. ed in this article are Etude Cleansing has given uS. Now your Make-upl A delicate film of Cream 516, Etude Foundation Base 5/6, Etude Foundation Base; in the exact Etude Lipstick 3/6, Etude Brilliantine So_this is the order of the Evening shade to suit you, gives a soft 3/- Etude Hand Lotion 3/- (r) Thorough Cleansing; (2) Relaxation bloom to your skin face; All leading chemists and stores stock (3) Make-uP, Enjoyment] neck, arms, shoulders, or you Etude Beauty Preparations; but if you Let uS imagine coming home may prefer to use Etude Vanish- have any dificulty in obtaining them, after a busy day. Dinner in the ing Cream under your powder: write to Etude D PO: Box 671, average New Zealand home Then apply your Rouge, carefully, in 4 Wellington, NZ, enclosing your Order comes before dressing: good light; and from the temples down and remittance and you will receive your Then cleansing . tbe choice lies between to the nose; and SO, softly towards the Etude by retutn mail: A copy of the cleansing with water Or with cream. ear. booklet "The Open Sesame to Beauty;' If you have the type of skin that water Lipstick comes next there are lovely by the Etude Beauty Specialist will be suits, spread over face and neck a layer shades, and the texture is perfect in forwarded to you FREE witb your of Etude Cleansing Cream with a rotary Etude: Use 8 lip-brush it gives 8 order: