"ALL-IN" EFFORT BY AIR
Broadcasting Services Unite In War Work
have responded enthusiastically to the new necessities created by the institution of National Service. Overnight, as it were, the Prime Minister set in motion machinery which involves the complete and practical coordination of the two great organisations for all purposes connected with the war effort. A Publicity Committee has been appointed, representative of the two broadcasting services, and there is a radio sub-committee which attends in particular to the dove-tailing and arranging of national service programmes and talks. Professor Shelley has given his warm approval and generous help to the idea, and Mr. Scrimgeour has made available the driving force and creative imagination of Mr. Beau Sheil. Writers and producers are busily working, and the results are already being felt. Of course, it is impossible to listen to two stations at once, and the two networks cater to different types of lis« teners. So the output is varied-short, snappy talks; inspirational music and story programmes; service features like the fine Navy quarter-hour of a recent Sunday; appeals for material, like the highly successful drives for binoculars and’ telescopes, and even for earphones for the Air Force, The idea is that where a talk is of general interest or national value it is placed throughout the whole network of stations, whether YA’s or ZB’s. Where the talk is of local appeal or of sectional two broadcasting services
value, "time" is not wasted. For instance, the "Rumour" stories which have excited such widespread interest were made general, but the chats about cheese-making were confined to the regions where they would prove of practical use. The basic idea of the Government is to take the people into its confidence and keep them there. So it explains what it is doing and why. Altogether, the plan is one of real constructive purpose. It means, in short, that the whole broadcasting system of New Zealand is working as a single unit for the benefit of the people’s war effort, and for their greater unity and steadiness of purpose,
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New Zealand Listener, Volume 3, Issue 62, 30 August 1940, Page 16
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343"ALL-IN" EFFORT BY AIR New Zealand Listener, Volume 3, Issue 62, 30 August 1940, Page 16
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