THE BERLEI LINE DEFIES BOTH AGE AND WEIGHT ERLEI who ploneered the beautl- B fying of the big figure celebrates 1940 with foundations for mature figures; In a variety of feature and fabrlc entlrely new. Back-lace, front-lace; concealed Inner- belts, and Ingenlous tricks to control wlth- out bulk Or compression, such as fabrle boning and powerful plastlc fabrlcs: Scientifically destned to figure-type; they cater for figures individually . In 8 way that no other corset can: They glve You 8 new comfort, 2 new beauty _ In the only truly efficient way e by first correcting figure faults, and supporting the slack muscles and heavy flesh: You'II feel a new woman In your true-to type Berlei. You'II feel lighter, younger; slimmer than you've felt In years: And you'II have the lovely womanly figure of 1940 to wear Your clothes with charm and distinction: Berlei bas simplified fitting t figure-type by giving every figure a number. So . just as Jou ask for 0 size 20 dress , Or a size 7 glove now Jom Gan give tbe number of Jour ~berler figure too. Ask tbe corsetiere for it when Jou See about JoN POR THB HATORE PIGURB Bew Berlei:
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New Zealand Listener, Volume 3, Issue 57, 26 July 1940, Page 41
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195Page 41 Advertisement 1 New Zealand Listener, Volume 3, Issue 57, 26 July 1940, Page 41
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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