Page 16 Advertisement 1

New Zealand Listener, Volume 1, Issue 5, 28 July 1939, Page 16

SIDELIGHTS ON HISTORY Sir Walter Raleigh S Interest in Tobacco In 1576 Sir Walter Raleigh became the 16 owner of Myrtle Grove; a rambling two-storied mansion situated on the hills overlooking Youghal Bay in the County of Cork, Ireland. English navigator, warrior, statesman; and writer, Sir Walter Raleigh, had also a profound knowledge of marketing and merchandise, and thanks to his enter- prise, tobacco became available to the average wage-earner in England in the late 16th century. It is indeed a fitting tribute to the memory of this N3" great man that the makers of "Myrtle Grove tobacco have chosen to per- petuate the name of his Irish home in the minds of discriminating British smokers descendants of those men who benefited by his early interest in JnnT h the more widespread use of tobacco. Queen Elizabeth' $ Wager On one of his frequent visits to the MG Royal Palace, Raleigh, who was parti- cularly interested in the new smoking habit in England, made a quaint (if scientifically inaccurate) experiment. He made a wager with Queen Eliza- beth that he could weigh the smoke NO BULGES in your produced from a given quantity of tobacco. Raleigh conducted the ex- pockets when you periment ~not by trapping and weigh- carry a one ounce tin of ing the smoke as the Queen expected, but by weighing the tobacco before it MYRTLE GROVE sized wax smoked and then weighing the re- maining ash. He claimed that the dif- to fit your ference amounted to the weight of the smoke, an explanation which Queen vest pocket Elizabeth accepted: yet large enough England' $ First Tobacco Leaf for a packet of papers. Raleigh's interest in tobacco extended Air-proof, too, beyond the Court; for in 1583 the good 66 7 ship Golden Hind left England for freshness. with an expedition to the New World, led by Raleigh's kinsman, Sir Hum- phrey Gilbert: But Raleigh himself was the original organiser of this ex- pedition, which brought back the first tobacco leaf to be smoked in England: Worthy Of Its Name Any discriminating tobacco smoker will appreciate at once that such a cherished blend as Myrtle Grove is worthy of the honoured name it pos 2-02. Sesses: For only rich matured Vir- ginia tobacco is used in this blending Tins are which gives Myrtle Grove that extra C Gunce 1/10 appeal that fragrance and gentle Thm Gnove pure smoothness which makes Myrtle Grove rich Virginia Leaf tobacco famous: C MT.2.24 W YRTLE GROVE RE ToBAceo VIROHNIA