Unnumbered Page Advertisement 1

Forest and Bird, Issue 266, 1 November 1992, Unnumbered Page

New Zealand papers are leading the way; leaving competitors in marler their wake. New Life Paper On A Wave The tide has turned. Consumers are showing increasing concern for the environment a stance reflected not only in consumers' general attitude but in their demand for; and use of,recycled product: Pper i in particular has impacted the imagination of consumers. manufacture of computer line flow.' Scot McArthur, Operations They have caught the recycling wave and for them the only acceptable Manager at International Business Forms. products are locally manufactured, 100% recycled brown Sandow Brown recycled paper Sandow has been available in envelope and white Ecolade. form for some time. Now we are converting right There is a fashion opportunity which through the range to Ecolade" Barry Cairns, expressesanenvironmental sensitivity .boutique General Manager of Domino Marketing; bags from recycledpaper. Auckland. ('We are experiencing very active interest in McDonald' $ Family Restaurants switched the consumer product area. There is a swing to recycled Sandow and Ecolade for placemats towards nostalgia. Designers and creative and takeaway bags. directors are choosing Sandow and Ecolade both The recycled paper products reflect of which have an environmental = significance. McDonald' s prO-active environmental initiatives Upmarket boutiqueshaverecognised the fashion- in relationship to our product packaging: able market response to non plastic packaging and Corporateawareness ofenvironmental issues exclusive carry bags" John Bradley, Managing is an area of very real significance to us all:' uapv'suor Director; Uni Bag Limited of Wellington. Mark Jenkins, Director ofPurchasing/ Vice- 'Ecolade is an off-white paper with a rustic President; McDonald S System of New Zealand. appeal. . would definitely use it again, ' Chris Prebble, Publications Graphic designers and printers are showing a keen interest in Mataura Editor with the Ministry of Transport, Wellington, who used Ecolade for Mill S Ecolade and Sandow. posters in the Ministry' S drink/drive campaign. If you want urgent information; use the Mataura (The characteristics of recycled paper are well suited to the Mill Hot Line 0-25-975 169 GRCOM [RECORDSI SucaSotauea HAURA 2 Hot` Line