D.—2

ADVERTISING SERVICE.

An analysis of the revenue for the year under review is as under: — 1934. 1933. Variation. £ £ £ Outdoor advertising .. .. .. 28,268 30,596 —2,328 Publications .. .. .. .. 3,006 1,862 +1,144 Miscellaneous.. .. .. .. 1,272 861 + 411 Advertising in buses .. . . . . 161 294 — 133 £32,707 £33,613 - £906 New business written up during the last four years is as under :— 1934. 1933. 1932. 1931. £ £ £ £ Outdoor advertising .. .. 17,235 24,069 26,415 47,948 Publications .. .. .. 2,915 1,295 1,859 3,338 Printing .. .. .. .. .. .. 1,442 Miscellaneous . . . . 613 621 767 904 Buses . . .. .. 13 127 749 151 £20,776 £26,112 £29,790 £53,783 The past year has been a very difficult one in the advertising field, and the amount of new business written up was £20,776, as compared with £26,112 for the previous year. This, together with the expiry of contracts made in pre-depression years, accounts for the decrease of £2,328 in outdoor advertising revenue. Increased advertising in the Railways Magazine is responsible for the increase of revenue under " Publications," the revenue obtained from this source being £2,170 as against £1,114 last year, an increase of £1,056. Expenditure for the year was approximately the same as the previous year. The total return to the Department in respect of operations of the Advertising Branch during the past five years was as follows : — 1934. 1933. 1932. 1931. 1930. Rent, land, and buildings 800 1,000 1,000 1,000 1,000 Rent, advertising sites .. 7,890 7,593 8,741 10,644 10,390 Commission .. .. 786 780 960 1,236 1,458 Interest .. .. 1,261 1,413 1,697 2,070 2,335 Railage .. .. 390 265 293 260 323 Net profit .. .. 2,548 3,676 2,898 1,249 381 £13,675 £14,727 £15,589 £16,459 £15,887

REFRESHMENT SERVICE.

XII

Variation. 1934. 1933. Amount. Per Cent. £ £ £ Revenue .. .. .. 32,707 33,613 —906 2-70 Expenditure .. .. .. 30,159 29,937 +222 0-74 Net profit.. .. .. £2,548 £3,676 -£1,128 30-69

Variation. 1934. 1933. Amount. Per Cent. £ £ £ Revenue .. .. .. 73,657 69,505 +4,152 5-97 Expenditure .. .. .. 72,872 66,577 +6,295 9-46 Net profit .. .. .. £785 £2,928 —£2,143 73-19