Page 13 Advertisements Column 1

Waikato Times, Volume 127, Issue 21222, 19 September 1940, Page 13

FOR LONG SUFFERING MAN NEW Uockeu JOCKEY SHORT SUPPORT FROM THE BELT GAP OPENING JOCKEY MIDWAY UNDERWEAR ENDS SQUIRMING, BUNCHING DISCOMFORT * * AT THE CRUTCH Jockeys are here—the new Y-Front shorts and contoured singlets fresh from overseas’ triumphs. It’s new sensational underwear that ends squirming discomfort at the crutch—that won’t bunch, bulk nor chafe. Jockeys bring you real comfort and a greater freedom, sleeker fit, than you’ve ever known. Jockey y-front EXCLUSIVE FEATURE GIVES SUPPORT FROM THE WAIST See how the Y-Front forms a pouch to give mild, restful support to important muscles ... to hold everything In place. Notice, too, how this support is anchored from the waist so that tension can be adjusted to your most comfortable position. CONVENIENT NO-GAP OPENING Another advantage of Y-Front construction—a convenient angled opening that can’t possibly gap because of across-body tension. Eliminates undesirable body contacts with outer clothing. NO BINDING, NO BULKING No excess material anywhere to cause squirming discomfort. Jockey fits the male figure, is a twin to your skin. Masculine fit—and I I different sizes based on hip size make sure of this. LASTEX WAISTBANDS LAST LIFE OF GARMENT The round rubber fibres in Jockey Lastex waistbands are specially heat treated to ensure retention of elasticity longer than the full life of the material. NO BUTTONS—NO TIES—NO LOOPS It’s easy getting in and out of Jockeys—no buttons to undo—no ties, strings, loops to fiddle around with. 3 LEG LENGTHS Jockeys are made In three models, short for sports and outdoors, midway for everyday wear, and longs for the older. JOCKEY LONG Jockey CONTOURED SINGLETS They’re streamlined, contoured to body shape, fit neatly under Jockey Y-Fronts. The cut-away hips, shorter front, mean no bulking, bunching excess materials to chafe and irritate. CAN’T POSSIBLY RIDE-UP Cut away hips make it impossible for them to ride up—the longer back keeps them anchored down. Jockey Singlets are cut to stay put, and they do. WITH OR WITHOUT SLEEVES Jockey Contoured Singlets can be had in either the athletic style, or with short sleeves, recommended for hot weather wear because the knit fabric protects suit underarms. Your Favourite Store trill be glad to slow you — JOCKEYS COME IN S POPULAR FABRICS There’s a choice of five famous Canterbury materials to suit everyone—heavy and light interlock, mesh, silk, and Dualux Woollen. MANU LANE WALKER RUDKIN LTD. CHRISTCHURCH