A SMART TIP

Waikato Times, Volume 127, Issue 21220, 17 September 1940, Page 3

A SMART TIP

FROCKS AND FOUNDATIONS There is a smart tip for us in the way overseas fashionables select their clothes. In the most exclusive New York specialty shops, corsets are sold mostly in the gown and suit salon. At Jay-Thorpe for instance, where a one-piece foundation sells for as much as 225 dollars. (£45), at Bergdorf Goodman, Henri Bendel, Milgrim and other brilliant shops, mannequins wearing the newest corsets and brassieres visit the fitting-rooms of tHe dress department while the customer is trying on the clothes she has selected. Her reflection shows just how much she needs a new and different foundation to obtain the right contours, the right amount of trimness, or suppleness as the case may be, or a brassiere to take care of an intricate decollete. The corset mannequin parades for her in just the right foundations—those designed for her own particular type, cut to give precisely the same lines, the right surface and suppleness, for the frocks she has chosen. So, she selects her costume intelligently and from the beginning. The secret of being well dressed is not what you wear, but how you wear it. And the way to wear different types of clothes well, is over their correct foundations.