Page 3 Advertisements Column 5

Waikato Times, Volume 127, Issue 21209, 4 September 1940, Page 3

s % Iff;, T WIDE WAIST HESE are the virtues which make Gothic brassieres entirely different from any other uplift Proper support of the bosom from underneath, by the Gothic Arch, and not by the upward drag of shoulder straps. This Arch, of specially woven Cordtex fabric (the secret belongs to Gothic), has an extraordinary resilience. It cannot wrinkle, sag, wilt or crush. Press it down with your hands, see ... it springs back. Your own figure styling. You may have the same bust measure at your sister—but an entirely different bosom. So .. . Gothic give you seven different fittings to choose from. A fit for your shape as well as your size. The Breathing Waist. Flattens the diaphragm and lets you breathe. The most efficient mid-rib control ever devised. Two inserts of porous, lastretch net breathe with you. The waist-band (deep as you like) Is Interlined with Cordtex which, like the arch supports, will not wrinkle or crush down. Your diaphragm flesh is always under control; your breathing always free. Comfortable. No tightness, no constriction anywhere, no drag. You'll vote Gothic the most comfortable uplift you ever wore. Beautiful. You know the charm of natural, feminine curves. They are yours in a Gothic. No stiff, exaggerated look. You're softly, beautifully feminine in your Gothic! '• GOTHIC

HOW SUNLIGHT SAVES YOUR CLOTHES Thi» shows how inferior washing methods weaken and ruin th® iabnc. This shows hew S u n 1 ight's extra - soapy suds keep the iabric strongmake clothes last longer. #► But mummy’s sheet stays strong... it’s always washed with GOOD SOAP It doesn't take horseplay to find out if there are weak spots in your sheets] Just a jerk or tug then r-r-r-ip, and there's another mending job to be done! But if you're a wise woman you'll prevent those weak spots. You'll always wash your clothes with GOOD SOAP Sunlight Soap 1 Of course, when you have to rub and rub with poor lathering soaps, you just can't help wearing out clothes long before their time. But Sunlight gives rich extra-soapy suds that whisk away every speck of dirt with almost no rubbing. That's why your clothes will repay you with month* of extra wear when you wash them always with Sunlight 1 SUNLIGHT SOAP its extra-soapy suets save your c/othes A LEVER PRODUCT—MADE IN NEW ZEALAND * I4OO.UKT