Page 3 Advertisements Column 3

Waikato Times, Volume 127, Issue 21208, 3 September 1940, Page 3

How Can I Tell about Vitamins IK V* _ kn 7 ♦ VITAMIN VITAMIN POOR PLUS When vitamins were first discovered their presence or absence in various foods was not fully understood. To-day a great deal is known about vitamins. It is even possible to set out the correct scientific formula for a number of vitamins. To the layman it is sufficient to state that vitamins are food elements essential to life in small quantities, and obtainable in natural food only in small quantities. Vitamins differ from minerals in that minerals are chemical elements, while vitamins are compounds. UMAX ' lT wnins VI-MAX is sold by all stores in New Zealand in 31b cartons 1/8, and 71b bags 2/10. Vitamins can easily be lost in the handling, storing, and pro* cessing of foods that originally contained them. That is why many troubles to-day can be traced to modern eating habits. Medical authorities have gone so far as to state that the majority of common illnesses are due either directly or indirectly to vitamin deficiencies. VI-MAX helps overcome vitamin deficiency because of its Wheat Germ content. Wheat Germ is a source of Vitamins A, 81, B2 and E. VI-MAX combines its advantages as • vitamin-plus cereal food with extreme attractiveness in appearance and flavour, whether served in the form of porridge or used in cooking. It would be difficult to imagine a more delightful breakfast dish than a plate of hot, steaming VI-MAX served with milk and brown sugar. c l!i k CWdhm ifo %iWji

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