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Waikato Times, Volume 127, Issue 21206, 31 August 1940, Page 20 (Supplement)

Just what home dressmakers have been waiting for—Hooker and Kingston Limited announce the arrival of the 1940 McCall spring pattern range. Home frocks, sports frocks, afternoon and evening frocks, children’s smocked and plain frocks, short coats, sports coats, tailored and box coats, blouses, skirts and two-piece suits. Mothers, have you seen the new school gym pattern? All sizes, from 6 years to 14 years, executed in the usual flawless McCall style, and only Is 9d. McCall patterns are priced from Is 3d for youngsters’ patterns, Is lid for blouses and skirts, and Is 6d and 2s 3d for frocks. Inspect at once, while the range is complete and avoid disappointment later. And when you have selected your McCall, take a stroll through the fabrics section. New stocks opening every hour. Remember Hooker and Kingston’s sole selling agents for the Waikato of McCall printed patterns—and if it’s a McCall it’s the best.**