Page 16 Advertisements Column 1

Waikato Times, Volume 127, Issue 21194, 17 August 1940, Page 16 (Supplement)

DEFIES to 3> if s / N THE BER LEI LINE BOTH AGE AND WEIGHT BERLEI . . . who pioneered the beautifying of the big figure . . . celebrates 1940 with foundations for mature figures, in a variety of feature and fabric entirely new. Back-lace, front-lace, concealed innerbelts, and ingenious tricks to control without bulk or compression, such as fabric boning and powerful plastic fabrics. Scientifically designed to figure-type, they cater for figures individually... in away that no other corset can. They give you a new comfort, a new beauty... in the only truly efficient way —by first correcting figure faults, and supporting the slack muscles and heavy flesh. You'll feel a new woman In yourtrue-to-type Berlei. You’ll feel lighter, younger, slimmer than you’ve felt in years. And you’ll have the lovely womanly figure of 1940 to wear your clothes with charm and distinction. BtrfcT&u to figao-typo by gang entry figarou number. So — jus. as you ask for a sky ao dress, or a sky 7 glare . . now you east gve the number of your figure toe. Ask the eorsetiere for it vhinyou.su about your tasfyrfa. FlfilßE FOR THE MATIRE