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FROM BRITISH STUDIOS REDUCING THE “B” QUOTA Films of the A grade, with the widest possible British and international appeal, will take the place of the usual quota of B productions in major British studios next year. Leading producers in Britain are in agreement with Hollywood executives, who have stated that B films—apart from a certain number of established “Series,” do not justify themselves at the box-office. And, while they have had a certain amount of success, it is thought that films with a rather limited "local” appeal, like “Storm in a Teacup,” and “South Riding,” for instance, must be replaced in the coming year by subjects which have a definitely universal entertainment quality.
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https://paperspast.natlib.govt.nz/newspapers/WT19390211.2.119.10
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Waikato Times, Volume 124, Issue 20728, 11 February 1939, Page 17 (Supplement)
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117MORE SUPER FILMS Waikato Times, Volume 124, Issue 20728, 11 February 1939, Page 17 (Supplement)
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