Page 22 Advertisements Column 1

Waikato Times, Volume 122, Issue 20492, 7 May 1938, Page 22 (Supplement)

TTT'T < t' llpllff - * \... Announcing LINCOLI-ZEPIYK VI2 for 1938 ****• m ■ iM'ti'ir 11 , m A wholly new conception of car design Everything about the 1938 Lincoln- Zephyr is news. Its design seems a part of tomorrow, rather than of the moment, so graceful and smooth and dynamic is every streamline. A head-on view presents a new conception of functional design, of beauty which grows out of utility. Thus, the low and horizontal radiator grille, aside from its beauty, increases cooling efficiency. This new car breaks with the past in every feature of its design. Its superb engine, for example, has twelve cylinders in V-fonna-tion. This engine has proved its amazing smoothness and efficiency, its reliability and economy to more than 45,000 enthusiastic owners. Developing 110 horsepower, it gives up to 18 miles to the gallon. In the 1938 Lincoln-Zephyr engine even greater quietness and smoothness are achieved. With its radically different body construction the Lincoln-Zephyr further departs from tradition. Body and frame are not two separate units, but one unit a onepiece steel unit with rigid steel framework, steel top, sides and flooring all welded into one. Within this sleek steel house passengers ride luxuriously “amidships.” They view road and landscape through wide windshield and windows of safety glass. Flexible transvers* springs, 136-inches apart, cradle their weight. Rough roads become smooth roaas. Travelling in this truly modern car is an exhilarating new experience. Your nearest Dealer will let you prove for yourself how entirely different motoring is in the Lincoln-Zephyr V-12 for 1938.

"In the very best spirit, I wish you—the best always!” m i v THE NAME COOKE & Co., Ltd. ALBERT STREET. AUCKLAND AGENTS.