IN “DEPRESSED” AREAS.

Waikato Times, Volume 121, Issue 20278, 21 August 1937, Page 27 (Supplement)

IN “DEPRESSED” AREAS.

NEW ZEALAND MEAT. CAMPAIGN OF PUBLICITY. A campaign of publicity for New Zealand meat has met with Breat euocess In the “ depreeeed area of the , industrial North-east of England, now i happily recovering eome of its old , prosperity. 4 . .. Four months were spent In the organisation, ae the wide area included Tyneside, Wearslde, Teeside. and other districts covering approximately 4000 square miles, with a population of two and a half millions. Asv in other efforts in which the New Zealand Meat Board’s English officers are now so experienced, the retail trade was brought Into active 00-operatjion jby means of several window-dressing competitions, utilising New Zealand lamb and the Board’s display material; while the school children of many towns competed for prizes given for the best colouring of a New Zealand meat advertisement, all the competitors receiving an invitation to cinema theatres at Newcastle, North Shields, and Middlesbrough, where New Zealand Aims were specially shown, the juvenile guests numbering 3500. High Commissioner Delighted. Butchers who entered the windowdressing competition numbered no fewer than 200, and when the prizes were distributed, the High Commis--1 sloner for New Zealand (Mr W. J. Jordan), although he had only returned the previous day from Geneva, went to Newcastle to meet the representatives of the butchery trade and - present prizes. He expressed himself , as delighted with the evidences of the publicity effort and pleased with the ‘ praotloal form of the campaign ari ranged by the New Zealand Meat Board. Special pages devoted to the attractions of the Dominion were pub- . lished In a number of newspaper , circulating in this densely populated district, a feature of the campaign being a competition among retail butchers for a cash prize for the best advertisementof New Zealand lamb. i