"HOME LIFE” REVIVAL.
MORE THAN PLACE TO SLEEP IN LURE 0F KNITTING. “American families have discovered that home is not just a place to eat and sleep, but a place in which to enjoy work and play,” states Arthur Hirose, writing in the American publication, “Advertising and Selling." “Born of the depression, this revival of home life wlll not go out with the depression," he declares in his article, whitch is quoted by the Literary Diges . I “Every indication shows that people once again are liking home life. It isn’t a question of men and women staying home because they have no money to go elsewhere. They’re staying ’home and spending money. “If you don’t think people are spending money on home workshops, model-making, tropical fish, knitting and needlecraft, home movies and other home pastimes, just talk to anl addict—they are numerous and easy to find . . . Meaning to Business. “What does all this mean to business—to the manufacturer, to the advertising man ‘2 To the manufacturer, it would seem to indicate that the business of making and selling pro—ducts for home consumption, as distinct from personal consumption, will be 'a good business for a long time to come. “More homes are now wired for electricity than at any time in the history of America . . . More clotheswashing machines for home use were sold last year than in any other year. . . . The sales of automatic refrigerators in 1935 were larger than in any year in history . . . More people bought electric ranges last year than in any year since they were first sold . . . More homes installed ironing machines, automatic oil-burners, and rudlos . . . “Maybe we thought the piano busi—ness was pretty dead, but the piano factories celebrated a gala sales month in November 1935—sales were 47 per cent. ahead of the same month a year before, and 186 per cent. greater than the corersponding month three years before . . . "'l‘l-n million women are knitting, according to a statistician of the National Retail Dry Goods Association, who ought to know." ‘
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Waikato Times, Volume 119, Issue 19902, 3 June 1936, Page 4
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334"HOME LIFE” REVIVAL. Waikato Times, Volume 119, Issue 19902, 3 June 1936, Page 4
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