DAIRY PRODUCE

Waikato Times, Volume 119, Issue 19901, 2 June 1936, Page 7

DAIRY PRODUCE

NEW MARKETING LAWS. l QUALIFIED APPROVAL GIVEN. | .VIEWS OF DAIRY COMPANY. __.. In a circular to suppliers of the company. Mr G. J. Purlnne. general manager of the New Zealund Co—operu—tire Dairy Company, comments on the Primary Products Marketing Act. The circular states that while the company did not endorse the new poiIcy as a whole it held the View that It must be admitted that movements from inside the industry itsclt‘ to brim! about improved marketing methods had not been successful, that, being due to iailure on the part of the dairy companies to support those who originated the movements. it’ one made a fair and unbiassed review of the dairy industry during say, the last ‘2O years. it must be granted that itwas on the marketing side at the busmess that the least progress was noticeable. and consequently the Government had not much to beat when it set out. to try to better the chaotic condition which had obtained up to the present. Ind of Flrolool System. .\ir Parlane said that as far as the New Zealand end was concerned, the operation of the new scheme would immediately bring about a cessation of ’ the farcical system or disposal meetings. whereby the agents of some 20 Tooley Street ilrms toured the country, each endeavouring to persuade the directors of dairy companies that. his him would return the highest prices.l When the lncvltably high cost of such ‘ a procedure was considered, as compared with the few tons of butter or cheese available for disposal by individual dairy companies, and the fact‘ that the same firms competed again in endeavouring to sell the produce in the United Kingdom was remembered. producers might well ask themselves it It was any wonder that in the process the dairy farmer had not got the most out of his produce. It was obvious that the system had been the cause of weakening the market, with consequent lower prices (or all concerned, and by its action in eliminating tlieso expensive and super iluous elements, the Government was doing what the dairy companies should themselves hare done many years ago, and was rendering the industry a real service. Furthermore, there was ample evidence that the reputable‘ ’l‘ouley street llrnis would welcome a change which would ensure to them} detlnite and regular supplies without the necessity of incurring the heavy expense of maintaining agencies over- ‘ lens. l Prourvlng Goodwlll. The success or the Government‘si proposal in regard to the actual sell? ing or the produce in the United Kingdom would depend very largely on the ‘ manner in which the change-over was handled. In that regard Mr Parlane: said his company was of the opinion that the lion. \\‘. Nash, as Minister of Marketing. would make it his business to become thoroughly conversant with what was required to be done to ensure the reormmisation being carried out in the must t‘t'ilcicut manner. it could be accepted that the tinyrrumcnt realised the paramount iln—‘ Yportance of preserving the goodwill oi the London tlrms. which provided worth-\\‘hilc channels for regular sup—plies to the retail trade. and that being so. there sltoulzl be no dislocation at the Selling." end. In fact, the content—plated rc—arrangement should tend to stabilise the market by assuring con—stant ami regular supplies to the best wholesale itrms. who would, in turn, be able to widen their areas of distribution in tile knowledge that ample illll‘Plles or butter and cheese would be constantly available for their business. Question 0' colta.‘ Mr Parlane added that he did not know whether the guaranteed price would be suttlcicnt to cover the extra costs \\‘thh would follow the shorten:gsoglfchoul's and the raising of wages costs \Eifiiiftud lactorles, and the higher 1 L 1 \\ ould have to be paid for fall" labour. it was the intention of > ‘ axerage returns over tionship Stf-(tlylf! tailed to see any ml“the incx-eatedtgutsym an average and have to meet 531:!” the farmer “mud ~ _ mg the neat season. the Lompant‘s opinion was that the tarmer's “03L 01' production would be increased to such an extent that an aye-rage price based on the last eight 91 it?" years would not place the farmer In the position that he had been oncuflmsed ‘0 expect When the Liorei'n—“lU” Kimmie-in operation.