TWICE-NIGHTLY SHOWS.

Waikato Times, Volume 119, Issue 19899, 30 May 1936, Page 19 (Supplement)

TWICE-NIGHTLY SHOWS.

I GREAT succsss m LONDON. I £948 TAKEN 1): ONE DAY. ‘ .____. The twire—nightly and cheaper seats policy in the West End theatres is gaining ground, and is already beginning a revolution in the entertainment “orld, says a London papa-in The latest convert is Andre Chariot. who announrm‘i that he is to transfer his revue, " The Town Talks.” from the Vaudeville it) the. Palace Theatre. where it will he played twice nightly ~~lnatinees being discontinued—at m‘ices whirh will range from is 6d to is (in for the first housp‘ and 15 6d to *5 6d for the second house. Mr Chariot said: “ So convinced have been of the success of .\lr Cochran's experiment that in addition lo my own more at the Palace Theatre I have treat-1y made contractual arrangements vhirh will enable me early in the lulumn to put on a new musical show

which will be played twice nightly from the beginning of its run." The Manager Delighted. Mr C. B. Cochran stated that the remarkable sum of £9.18 was taken at the Adelphi Theatre box-omce one day within a few hours of the appearance of a front page colour advertisement in a paper announcing the change-over of his revue, “ Follow the Sun,“ to twice-nightly performances at reduced prices. ‘ ” To take this amount in one day at our reduced prices—los 6d top price for the second house. '75 (id for the first—is an achievement, and I am delighted," Mr Cochran said. “ The percentage of bookages is in favour of the first house. I consider this the most important Sign of all, as it denotes clearly that price is the big factor. the first house being cheaper than the second. ”It I can fill the first house the second will take care of itself. The ordinary theatre-going public will like the hour of 9 o‘clock, and will surely appreciate the great reduction in price."