MAE WEST FILM.

Waikato Times, Volume 119, Issue 19899, 30 May 1936, Page 19 (Supplement)

MAE WEST FILM.

DENOUNOED AS INDEOENT. BL‘T PUBLIC CROVVDS ALONG. \Villiam Randolph Hearst. America‘s multi— millionaire Press Lord. whose 30 newspapers are on 15,000.000 American hi‘PilkfflFi-lflblt‘fi F‘VPl‘)‘ morn—ing, has tierlared war—on .\ian “'est. Miss \\‘est, so it. is said. ventured to \visom'ack against Marion Davies, 3 islar \\‘hom Mr “Farsi ndniil‘esi ‘ instantly ‘.\lr Hearst. ordered all his {papers to throw nut every advertise—ment. of Mao‘s latest plvtnre. “Klondikn Annie" llr‘ printed nrticlas de—i nounving it as ”an Immoral and indecent film.“ ‘ Mr Hearst. however. failed to notice rertain small advei‘iisvmenis in his papers: “ Important fPature. For informaiion rail \lA—2o4l”—the local lolnema‘s telephone. number. ‘ Every man, woman, and child who‘ rang this number was told all about the greatnosg nf “Klondike Annie.“ i Mr Hearst, finally derided that as 1 far as his ifiwrs were ooncerned Mae ‘\\’cst, no lnngm‘ misled. Smashed all Records. 5 Meanwhile, Paramount. for whom .\llss \\‘est. made. the picture, allowed her contract. to lapse. Columbia announced that. she would star for them in future. . They were wise. .\ir Hearst's ban has given Mae more publicity than a million dollars could have bought. “ Klondike Annie " has smashed all records in hundreds of American cinemas.