SUTTON’S SEEDS

Waikato Times, Volume 119, Issue 19899, 30 May 1936, Page 11

SUTTON’S SEEDS

MARK OF QUALITY. _ -‘ l ‘ NAM! SUFFICIENT GUARANTII. w— I/. HISTORY OF HOUSE. .5." r, -. Nearly 130 years ago Mr John Sutton established a com factory and mil: lat Reading, England, and commenced I selling the finest grains to the. public, l .his service and the outstanding quality of his grains soon gaining him a large loiienteie. Since than time the firm ‘lms growu npace until to-day it is iin an impregnablc position—the name of Sutton is n suiilcient guarantee that the seeds are absolutely the best. procurnhie. The fame of the firm spread rapidly and to-liay Sutton‘s seeds can be obtained in any civilised country in) in the world. The reputation has been built up for over a century by painstaking attention to the ultimate goal of perfection and none can deny that that goal has been reached. As in most successful ventures the firm commenced in a small Way. but it was not long before its reputation permitted it to advance and extend its operations at an amazing rate. The headquarters of the firm are at Read~ ing id England. where in 1806 Mr John Sutton built, his first factory and the history of the House of Sutton makes very interesting reading. Busi—neSs was not very prosperous at the commencement, but by devotion to perfection the name of Sutton was gradually built up and strengthened until it attained its present day irreproachable reputation. A New Venture. It was Mr John Sutton’s son,,Ma.rtin Hope Sutton. who persuaded his father in the sale of flowers, plants, and seeds and thus a new avenue \‘vas entered upon. .\lartin Sutton‘s hobby was the collection, study and cultiva—tion of flowers and under his guid—an‘ce the firm laid down the foundations for the tremendous development resultant on this important decision. The success that followed the ‘House‘s concentration on the sale and production 01‘ the very best ,of seeds is reflected in the world—wide demand 'for their seeds to-day—a. demand which is ever increasing. This concentration of their energies and the :‘Kfllfllng of their objective has un—doubtedly borne fruit. The extermination of the practice of seed adulterotion which was very prevalent at one period last century was largely the re—sult of Suiton's activities, While the firm was principally responsible for the introduction of the Seeds‘ Adminis—‘ iration Act, which was placed on thel Statute Book. 1 The system of growing solids from‘ their own stocks was introduced by the House of Sutton to ensure a definite guarantee of quality and purity. lThis innovation, undoubtedly, played an important part in the genEral im—provement of the standard of seeds from their own stocks was done under the efilcient direction and supervisioni of the iirm's experts. After har’l vesting. the seeds were transferred ‘ to their extensive premises at Reading | and subjected to specialised proceeds. |xvhich separated and cleansed the seeds l from all impurities and thus only sound and reliable seeds went out to their customers. Testing of Seeds. The testing of seeds for germination—a very important aspect from the gardeners“ viewpoint—earned for Sutton's the hall—mark of quality. The reputation that has vhccn achieved by‘ Sutton‘s seeds has been achieved by results, and the numerous awards that have been secured by them is only one phase of their fame. llnder the direct} l supervision and ownersth of the; |foundcr of the firm and his directi descendants the goal of perfection ini quality has ever been kcpt before the liouse of Sutton. The prolifiic propagation or Sutton's seeds in all climates and under many and varied soil conditions is u iruiy remarkable tribulc to the success achieved—that seeds are sold and give satisfaction in} every part of the globe. One of the; firm’s principles is that no old ori [doubtful seeds are to he offered to the‘ public and to ensure this is carricdi out fresh seeds are always available.‘ The seeds that are placed on the mah‘ kct are pedigree sceds of the highest order—bred from world-famous ‘ strains with a great backing of pro-l ductivity. l The results achieved throughout‘ New Zealand is indisputable evidencc‘ that climatic conditions in this Dominion are particularly suited to Sutton's‘ seeds. it has been found that Sut—ton‘s seeds produce excellent root: crops and‘supply to perfection everyi farm requirement in vegetables ani other products or the soil. The flower iovcr selects Sution's seeds for variety and general excellence and above all for Pr‘flllm'll." as “3“" “71“” and quality are synonymous with the namo or Sutton's. it. matters not whether the garden 11" lat-EC 01' small there arc varieties in suit NOW need and fancy. l-lvogvoue has the chan?!‘ in make iim lmnw: attractive an'l charming hy buying Sutlon's seeds. Further Show Successes. ‘Eloquent testimony to the popularitv of these seeds is paid in [he large number of exhibilors at the Show this year. who have secured awards with them. The numerous awards in the iloois Section to thlhits grown from Fulton‘s seeds are. as in previous years, a feature or this scciion. in all 22'prizcs erro award—nd to gyaw'm's of Fulton's seeds, 3. re—cord in kppping‘ with the aim of the firm in ensuing that thc Sutton l’ii‘o—duct should be without cqunl. Abel. The attention of visitors to the Show has liccu nllrftl‘ir‘fl l” ”1" fine display M proziurr‘ g[‘(|\\'[l from Suliou‘s seeds laud many have taken advantage of 'tho opportunity (irl'tli'ili‘ll lo scout-c first—hnnd information from “10 but—--I.m~s Morris in attendance at ”W Show Frilil'i‘l‘illllj: illl' I‘nrrm't semi for nil vuril‘lil‘S (11' i'aml crops. gross and ulnvrr scovi. lii\\ll illlVllil‘f‘S‘ ”ml 509115 m livmlliu: gowns. M” Will‘s” 3“” all lul‘l' uv‘l‘ds. \\'uiknln l'!‘.\lill‘lll< desirous of 01“ luiuiux: “HINT“ of Fulton} semis can pi‘ili‘lll'f‘ them li'nlli lli't‘ l'urm‘r‘rs [lo' opf‘i‘dlh’“ \lln'ii-vuvm‘lnu inimpulli'. i,id.. in \‘iriurin Hll'm-t. linuullou, nnri‘ lu'nnrhcs. ”m —'——“=‘: i